Until the fall of 1398, iBshop operated with five branches in Tehran, 4 of which were located within the bank's branches, and there was not much freedom to advertise and present other products except Zarrinshahr Treasure Fund. The idea of forming a financial supermarket was formed due to the demand of customers and also the need for a neighborhood to provide full iBshop services to customers. The purpose of a financial supermarket is to provide a complete portfolio of financial products and services and to invest in one place. Also, in recent years, Iranian and foreign companies have paid special attention to customer consulting, and the financial supermarket, by providing a suitable space and having experienced manpower, can perform this task well and bring customers to their financial goals in the best way.
In the fall of 1398, a financial supermarket branch was opened in Isfahan and registered a successful performance. The main branch of iBshop in Argentina Square also became a financial supermarket, and in the late summer of 1399, the branches of Mashhad, Shiraz and Tehran Stock Exchange were opened in Saadatabad area. The process of opening financial supermarket branches across the country will continue in the new year.